A recent dialog among media mix representatives: “You must have taken leave of your senses,” said the Internet to the newspaper. “Hear, hear,” poked the TV spot: “You’re out for consumer appeal, Newspaper? You want to convey emotions and shape new brands?” “Precisely,” answered the newspaper: “Just hold me in your hands.” The spot was impressed. “Ohh, so strong, yet so smooth ... Your transparent sheets are a bit risqué, though. Too frivolous for my taste, but you probably need all the help you can get.”
“Nonsense! See how I taste,” countered the newspaper and stuck out a flavored insert. “Wow,” exclaimed the Internet, “like fresh oranges, customers must love that. Me, I’m flavorless, well, except for the occasional glass cleaner.” The Internet and TV spot crowded around the newspaper, “you smell so good,” they said in unison. The newspaper kept its cool: "You really think so? It’s gasoline, for a car industry ad. You both have strange tastes!” “We’re completely scentless,” said the spot dejectedly. The newspaper felt a twinge of regret: “I think that we all make a pretty good team. Our best customers appreciate each of us for our own unique character."
“Enough false flattery from a deaf mute,” the Internet sneered. “Yeah,” grunted the TV spot. “You two are so out of touch, so quaint,” said the newspaper with a sigh. “I had a chip implanted in this advertisement in India. Look, I can say: Best-in-class German engineering is here,” said the newspaper. “Wow, not bad,” the spot and Internet called out. “Ok, then we should probably finish reading you. But everyone knows it might even do our brains some good!”
The Internet and TV spot were perplexed. “Hey, Newspaper, may be you do have all of your senses. We each have our own unique talents, but together we are a feast for the senses. Whoever doesn’t get that is really missing out.”