Ideas for millions

Attractive, intelligent, versatile, promotional, and business-minded: these features describe successful publishing products today. They can’t be achieved without a considerable part of creativity. Not only the production on printing presses is variable, just think of heatset-coldset combinations or folding variants. Variable, too, is the use of inks, papers, booklets, or gluing cards. This provides advertisers and production coordinators with completely new possibilities to realize ideas. At the same time the newspaper has pushed flexibility for advertising customers and trade advertising. Last minute product and price changes are possible. The newspaper presents itself as an imaginative advertising medium.