After the successful debut of an inkjet-assisted advertising campaign with Kodak, Axel Springer has now gone one step further. Its Ahrensburg-based printing house kept its inkjet presses running in spring 2012 for the large-scale “Cash Million” lottery of the German daily newspaper BILD.
At Axel Springer, a COLORMAN press with an inkjet imprint system makes for attractive newspaper advertisements and satisfied readers. The Ahrensburg-based printing house adds flair to advertisements and raffles with personalized codes. For readers, these are potential “passwords” to large sums of money. For the first major advertising campaign in the “Hamburger Abendblatt”, Kodak placed an ad in an industry supplement to promote one of the company’s printers in a prize campaign. Every copy of the ad motif was printed with a unique prize code via inkjet imprint. This code gave readers the chance to win one of ten printers featured in the ad.
Dynamic high-tech combination
In its Ahrensburg printing house, Axel Springer equipped the COLORMAN web offset press with an inkjet imprint system for variable data printing. The system from Kodak with a working width of 105.6 millimeters was installed as additional equipment in the press super structure. The inkjet system can thus print on different webs depending on the web lead. At a full production speed of 15 meters per second, variable information such as number and QR codes or changing images can be imprinted on the outer and inner pages of newspapers. All with unvarying quality, of course.