“One sows and another reaps.” As we all know, proverbs always contain at least a grain of truth. It does hold true for retrofit Mini-Plows from manroland web systems: the Mini-Plow helps printing houses add value and lets (advertising) customers reap their fair share of recognition.
In this scenario, the Mini-Plow is the only workhorse. From a technical standpoint, the patented Mini-Plow folds the edge of the paper web a maximum width of 130 millimeters. Depending on its position, the Mini-Plow can fold each of the two web edges up or down (to the front or rear). This provides a wide variety of fold possibilities and numerous ad placement and product combination options. At Presse-Druck in Augsburg, Germany, and Quebecor in Montreal, Canada, the Mini-Plow supplements other forms of special advertising.
In addition to the high-quality coldset printing method “High Quality Package” (HQP), the Augsburg-based printing company has developed many new promotional products in the last two years, such as nano booklets and nano posters, and the Mini-Plow fold opens up even more design possibilities. The striking special form of advertising was ideal for the grand reopening of a consumer electronics store following renovations; in this case, the customer chose a “flap” format. The Mini-Plow is used in perfecting and can fold in a strip of the normalweb up to 13 cm. While their width is narrower, the pages have a small extra fold. The folding flap provides surprising and witty product and advertising options.
The Mini-Plow has produced equally exciting results at Quebecor. The
company’s advertising supplements present attention-getting combinations
with six different page widths. In this highly sophisticated concept, the variable widths have a specific marketing objective: a new version of the printed product appears every week with changing page combinations. Changes depend on the relative prominence of ads for a product group, in this case a drugstore chain, and are accomplished with variable web widths, Flying Page, and, of course, the Mini-Plow.
Mini-Plow, maximum service
The Mini-Plow – a win-win solution? The inexpensive Mini-Plow presents
an easy expansion option for the entire product range of manroland
presses. Its fold construction is solely mechanical, does not require a software link, and can be fitted wherever there are bay window facilities. Besides these advantages, the Mini-Plow features intuitive operation, a sturdy design, and compatibility with COLORMAN press speeds. Service for the Mini-Plow is of the usual high standard. To expand the production possibilities of existing presslines, manroland offers an upgrade that includes project planning, installation, commissioning, and production monitoring on request. Get ready for a year-round harvest.