Newspapers: yesterday’s news? “Certainly not,” Karl Lagerfeld most likely thought. The fashion designer made a guest appearance as editor-in-chief for the global editions of the free newspaper “Metro” on February 7, 2012.
This places him on equal footing with his colleague Jean Paul Gaultier, who garnered attention with a unique fashion spread in the French newspaper “Libération” in June 2011.
The French are famous for their design, style, and taste. It’s no wonder then, that they have discovered the world of print as a meeting place for artists. Fashion design stands for visual appeal, clear lines, cutting-edge ideas, and zeitgeist – the same characteristics that apply to a good newspaper in layout, editing, and production. Like journalism, fashion is a key cultural asset that sells itself by getting noticed. And a Metro edition with Lagerfeld has plenty of head-turning appeal.
Parisian Chic for the Metro
The newspaper group Metro International S.A.
(“Metro”) proudly announced the guest editor-in-chief for its February
7, 2012 edition: Karl Lagerfeld. The fashion icon and photographer
had editorial oversight of the Metro’s editions globally, 22 in total. He chose headlines, illustrated the news, and worked in close cooperation with all editors. The couturier spent the day in the Metro Paris newsroom, commenting on the day’s news for editions around the world and assisting with the layout by creating his own exclusive illustrations. “To me, a sketch is like a newspaper. You do it – and the next day you’re on to a new one,” he said of the task’s appeal. The results were more than passable, entitled with the notso-modest campaign motto “The World According to Karl.” Of course, Lager feld’s new collection feat u red prominently on the Metro e d i t i o n ’s
pages. This was not Lagerfeld’s first foray into newspaper editing. In 2010, he
also took over the position of guest editor-in-chief at the French newspaper Libération, like his fashion colleague Jean Paul Gaultier in June 2011.
From the newsstand to the clothes rack: on June 14, 2011, the fashion designer Gaultier sent the editors and creators of the Libération to a print e d cat- walk –draped in little more than newspapers. Gaultier used newspapers to create unusual clothing items, tailored on the bodies of publishing house
employees and photographed using modern fashion photography,
for a fashion segment in the newspaper. The master Gaultier graces
the cover in a long news gown; the head of sales shows some leg in a
little strapless paper number on page two; on the opposing side, the head of the political department is shown in a short, sleeveless newspaper vest, and the editor-in-chief is wearing little more than a newspaper hat and umbrella
on page five. The remaining haute couture creations, 25 in total, are found throughout the edition, some page-high and others in smaller shots arranged on the back pages similar to a contact sheet. The occasion for this extravagant piece was a Gaul tier retrospective at the renowned Montreal
Museum of Fine Arts in Montreal, Canada. In addition, the leftist periodical Libération had prior experience integrating pro minent figures for brief editorial stints. Carla Bruni, the first lady of France, was also a guest
editor-in-chief for an edition.
The printing press itself is also a popular object among artists. Eschewing
the motifs of models frolicking in fields or crawling on beaches, the Indian women’s magazine Femina decided to take a different approach. It sought out a shooting location that provided a perfect backdrop for a fashion collection full of metal and leather. The editors found their site: around a manroland newspaper web offset press, the COLORMAN at the Times of India. The models posed in front of the press, as well as on the gallery level and huge reels. “The fusion of metallics with leather designs fashion’s tryst with the future,” explained Femina’s fashion experts