Increasingly often, changing market conditions necessitate groundbreaking decisions. Today’s printing industry thus faces the challenge to compensate for rising production costs while ad revenues are declining. In this respect, internal restructuring takes a central role. New structures encourage an organization to commit itself to sustainable improvement of performance and to efficiency of production. printadvice develops and uses strategically planned processes of change aimed at achieving higher productivity and active cost management. Organizational planning is a process that challenges the conception of leadership and supports decision makers in the company in executing key measures. It is only by perpetual change that we can react to economic developments. In the search for new performance strategies in the printing industry, change management is the answer. The experience of printadvice contributes to making these measures succeed.